INFLUENCING TECH
Influencer commerce is on fire
The influencer market grew from $1.7 billion in 2016 to $9.7 billion in 2020, and to $13.8 billion in 2021. It is projected to expand to $16.4 billion in 2022.
958 000 000 000
The value of social commerce sales in 2022 is estimated to be $958 billion
35 000
bottles of perfumes were sold in minutes on a co-stream of Kim Kardashian
7x
micro-influencers have 7 times more engagement rate per follower than large fan-based influencers
Chaotic Campaigns are inefficient
Expensive
Due to the complex process and required resources, the price per campaign is high.
Slow
Campaign development takes months of negotiations and plan adjustments
Same Content
Agencies prepare marketing kits that often land on the same content scheme for different clients
No Obvious Sales
Flat rate per campaign and lack of knowledge of local platform regulations result in low conversion rates
Straight Through Campaign-Sales Workflow
1
PORTFOLIO
2
AFFILIATING3
PROMOTING4
PROFITRegister
Transform
Land
Affiliate
Produce
Publish
Sales
Share
Brands register its marketing kit
All materials are transformed into CBI system
Influencers connect throughout system landing to product page
Influencer generate an affiliate link and promotional code
Influencer books a venue to produce creative content
The creative content are published with affiliate links
Viewers buy products to generate sales
Sales generated 24×7 with commission share
the brand has live access to the campaign results as it progresses, without any further hassles on action from their side. they can just sit back and enjoy observing the process and the results.
HOW IT WORKS IN THE SYSTEM
1.
Automated
Campaign Straight
Through Process
Data Science
2.
Sales Boost through Campaign 24×7
Affiliate Sales through Machine Learning
3.
O2O Crowd Content Creation Facilitation
Defragment wasted time and space
Optimised Result
Automated Campaign Straight Through Process
Stop Digital Jungles
Sales Boost Through Campaign 24×7
Stop Low Sales ConversionO2O Crowd Content Creation Facilitation
Stop all Same ContentIn-depth Data Analysis with Algorithms
Stop Ineffective GuidanceLET US ELABORATE
1. Straight through process
Influencer Tech for Straight Through Process
Advertister simply doesn’t need to worry any communication during the campaign; the advertiser only needs to observe the whole campaign if wanted; CBI platform’s agile technology will take care of all communications and as automated as possible management to shorten the whole cycole of the work flow too.
Armani
Take Control Of Your Style
Objective: Brand redesign & Replayform
Influencer Type: Fashion
Influencers wanted: Females, 30~40 year old
Reward: Samples, Commission, and Free Venue Access
Key City: Amsterdam
Location Type: Gym or Hotel
Time: 03/02/2022~30.09.2022
Pre-condition: 2000 euro as fee.
Accept Exchange and Commission Only / current Conditions
Asking for extra fee ____
(Remark: this will lower the chance of being accepted)
I hereby agree I accept all terms and conditions of CBInfluencer.com. And I authorise CBInfluencer and the brands to use my image and work for promoting the products and brands.
Accept Invite
View Campaign
Pass
ÉLÉVATIONE
Take Control Of Your Style
Objective: Brand redesign & Replayform
Influencer Type: Fashion
Influencers wanted: Females, 30~40 year old
Reward: Samples, Commission, and Free Venue Access
Key City: Amsterdam
Location Type: Gym or Hotel
Time: 03/02/2022~30.09.2022
Campaign Overview
Platform![]()
Post
8
Total likes.
30K
Comments
18K
Campaign Overview
Media Value.
€100,000
Sales
€100,000
Engagement.
€100,000
I hereby agree I accept all terms and conditions of CBInfluencer.com. And I authorise CBInfluencer and the brands to use my image and work for promoting the products and brands.
ACTIVE CAMPAIGN
Activate Campaign is initiated by Advertisers that can be paid or exchanged only. You can also find Active Campaign on related product pages.
Join such Campaigns will not only benefit your ranking in the system, but also improve your skills on performance.
Active Campaigns are BELOW.
PASSIVE CAMPAIGN
Influencers can also initiate Campaigns themselves to promote and sell to different channels.
We call these Passive Campaigns.
Influencers can add products in their windows, or share abundant supportive materials from Advertisers together with their own content production in their own channels, or schedule time with our Venue Studios to produce content and sell. All commissions will be automatically paid out.
You should go to THE MALL.
2. SALES THROUGH MARKETING
The Mall is a brand house, taking care of branding, media kit, campaign and sales. Sales here are directly reflecting how the marketing should perform or improve.
From each product page, you can see which campaigns the products were involved in, or how many influencers and who are the influencers promoted the products.
Advertisers also have opportunities to provide abundant media kits to be attached to related products or categories allowing influencers to fully understand the feeling so as to convey the perfect messages.
Influencers can download specific media kits based on permission.
Anybody involved in the promotions including Influencers or Venue Owners can get a commission share out of the teamwork efforts.
That is also what we call a “Shared Economy”.
Women’s Clothing
Men’s Clothing
Kids’s Clothing
Skin Care
Cosmetics
Hair Care
Bag
Watch
Jewellery
Shoes
Baby
Home
Top Brands
MORE…
Dsquared2
Valentino
Versace
TOM FORD
Direct Sales
Any stakeholders in CBInfluencer system can get into the procedure to qualify for their roles so as to see their own price to buy and sell if they are allowed.
Influencers or distributors can show these products online or offline on any platform, media channel or any website like normal resellers.
The sharing would not carry any links so the customer will stay with the resellers but they might not be as much convinced if they don’t believe in it. eg. the logistics would go smooth and resellers do have tax risks if not following compliance.
In this case, resellers are making a profit as price differences.
Affiliate Sales
Influencers can “Select and Sell” from the mall into their “Windows” to sell 24×7 without putting too much efforts in, or putting extra effort into their own content creation or even live streaming;
This is the same situations as when the influencers share the brand pare or product page anywhere on any social media channels or platforms or any websites by carrying the affiliate links, with or without their own content creations;
As well as in a venue doing streaming.
The affiliate links will carry the benefit share algorithm to calculate the commission to allow the system pays out. In this case, resellers make commissions by bringing clients to our platform.
3. Innovation FOR CONTENT VARIETIES
1. Venue Receives Samples from Brand
Influencers book venues with samples already waiting for them (brand allocate the samples directly to the locations) to smoothen out the process and ensure more diverse, innovative content.
2. Provide Influencers Tech Package and Venue
3. Facilitate Influencer produce Content
Influencers produce content with various story background and scenarios. Samples will be delivered to next venue sets.
4. INsightful report
Campaign Data Analysis Report | Campaign Sales Analysis Report
Report & Analysis
233
KOC Posts
20
KOL Posts
Total Impressions
14.240.869
Total Engagement
138.386
Total likes 87K+
Total comments 31K+
Total saves & re-posts 20K+
KOC Posting progress
Total KOC posts - 252 (by 31st Jan)
Exposure Overview
Influencer Feedbacks